Fluid

Pushing the boundaries on gender expression

 

CATEGORY

Editorial, typography, print

DELIVERABLES

Custom logo, stationery, product packaging, advertising, brand assets

CREDITS

Sean Bacon, Bradford Prairie, Unsplash & Pexels

All images taken from the internet are for inspiration only

 OVERVIEW

Fluid is a new magazine that celebrates non-binary and other non-traditional gender identities. Targeted toward young adults, ages 18–32, whose identity falls under the genderqueer umbrella, the magazine focuses on critiques of mainstream gender roles and behaviors. Through in-depth interviews, journalistic essays, and quick reads, the publication connects and inspires the community through unhindered conversation about challenging topics.

APPROACH

Aimed at a radical audience, the Fluid brand is bold and edgy, but with a confident sophistication. Polarizing photography, punchy colors, and evocative typography are layered to engage and challenge readers. The masthead takes inspiration from 70’s typography, a transformative era for queer culture. Covers use bold portraits with the masthead applied in purple, black, yellow and white, the colors from the non-binary flag. Interior layouts use an eclectic mix of typography with dynamic and conceptual modifications to headlines.

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