Occultier

Confections for the sinister at heart

 

CATEGORY

Packaging, illustration, branding, environmental graphics

DELIVERABLES

Custom logo, product packaging, carry out bag, environmental graphics.

CREDITS

Sean Bacon, Bradford Prairie, Forrest Huu Ta


 OVERVIEW

Occultier is a specialty chocolatier known for fusing its products with a dark, occult aesthetic. Inspired by tarot and other esoteric beliefs, the brand differentiates its products through seductive branding and storytelling. Occultier targets an idealistic audience, ages 23–35, who crave curiosities, enigmatic experiences, and detailed gifts.

APPROACH

The Occultier wordmark is modified from Chaddlershire, an ornate Victorian inspired by Ouija boards. This is accompanied by Dear Sir/Madam, chosen for its sharp angularity and abnormal proportions. The moody color palette of black, white, and aubergine is contrasted by detailed illustrations and elaborate linework. Each chocolate bar variety corresponds to a tarot card, creating a collectible set.

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