Zataari & Reed

The blending of culture & luxury through fashion

 

CATEGORY

Packaging, multicultural, typography, branding, digital

DELIVERABLES

Custom logo, envelopes, website, tissue paper, delivery box

CREDITS

Sean Bacon, Bradford Prairie, Chloe Lamfers

 OVERVIEW

Zataari & Reed is a luxury men’s accessory brand based in London. The brand is known for finely-crafted neckties and pocket squares with Arabic influences. The brand needed an identity, packaging system, and ecommerce website that would convey its value propositions of refined taste and impeccable quality across touchpoints. Zataari & Reed targets high-income men, ages 39–55, who maintain a wardrobe with fine details and personal flair.

APPROACH

The Zataari & Reed brand combines influences from lavish Arabic style and understated London sophistication. The monogram logo, drawn in a high-contrast style with Moorish curves, is embossed onto packaging forms and used large as a graphic pattern. An elegant wordmark, modified from Domaine Sans, is used when the full brand name is needed. The ecommerce website uses fine linework and detailed typesetting for a sophisticated presence across device breakpoints.

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